The UK Government’s most ambitious marketing initiative, the GREAT Britain campaign, will be entering a team in the Clipper 2017-18 Round the World Yacht Race, the world’s largest ocean race, which starts this August.
The partnership was formally announced in Portsmouth today and attended by Mark Garnier MP, Parliamentary Under Secretary of State at the Department for International Trade, and Clipper Race Founder and Chairman Sir Robin Knox-Johnston.
International Trade Minister, Mark Garnier, said: “As we look to the forge new trading relationships around the world the GREAT Britain campaign’s partnership with the Clipper Round the World Yacht Race is a huge opportunity to showcase the best of British to the world. Travelling along historic trading routes, the yacht will play an important role in promoting the UK as a place to visit, study and with which to do business. We remain an outward looking, enterprising nation and this partnership will help as we look to build a truly Global Britain.”
Speaking on board the 70 foot racing vessel, Sir Robin Knox-Johnston, legendary sailor and founder of the Clipper Round the World Yacht Race, said: “The Clipper Race offers partners a unique global platform from which to showcase and activate key brand messages around the world.
“After such successful collaboration between GREAT Britain and the Clipper Race during the 2013-14 and 2015-16 editions, we are so proud to continue working with the GREAT Britain campaign to carry their evolving key messages around the globe and generating genuinely engaging content through the diplomatic networks, overseas business networks, or with other partners to the race.”
The GREAT Britain campaign showcases the very best of what the UK has to offer in order to encourage the world to visit, study and do business with the UK. For the GREAT Britain campaign, the Clipper 2017-18 Race will be about projecting Britain’s values, as much as opportunities for business.
The GREAT Britain team yacht carries its new slogan, Welcome to GREAT Britain & Northern Ireland, across both sides of its hull, allowing the UK to boldly promote itself as a creative, authentic and welcoming nation everywhere it goes whilst continuing on its journey producing high-quality return on investment for the UK.
As a Clipper Race Team Partner, the GREAT Britain campaign, which first partnered with the Clipper Race in 2013, will stand side by side with teams and crew from across the world to project everything the UK does best in business, education, global security and prosperity.
The GREAT Britain campaign will use the Clipper Race’s international route, which follows the old Clipper trading routes, to promote and deliver the Government’s increased trade agenda, getting out in to the world and showcasing the UK as the land alive with opportunity.
The campaign unifies the international growth promotion efforts of different government departments and private sector companies, working with around 500 businesses and 21 government departments and Arm’s Length Bodies. The campaign focuses on China, India, Brazil, USA, the Gulf, France, Germany, Mexico, Indonesia, South Korea, Turkey and Emerging Europe and is also active in over 144 countries worldwide.
The eleventh edition of the unique biennial Clipper Race will visit six continents and include six ocean crossings. Almost 5000 novices have been turned into ocean racers during the past twenty years of the Clipper Race, though still more people have climbed Mount Everest than circumnavigated the globe.
The twelve Clipper Race teams compete on the world’s largest matched fleet of 70-foot ocean racing yachts. Around 700 crew come from all walks of life and from all around the world, with over 40 different nationalities represented. Crew can complete the full circumnavigation, or one or more of the eight legs that make up the Clipper Race.
The Clipper 2017-18 Round the World Yacht Race will start this August from the UK.